5th February 2018 |
Jameson
unveil their St. Patrick’s Day 2018
Limited Edition which this year has
been inspired by the Fianna; Irish
mythological warriors known for valuing
loyalty and bravery – the foundation of
every strong friendship.
With
St. Patrick's Day on March 17th now on
the horizon, Irish whiskey maker Jameson
has unveiled its seventh annual
limited-edition bottle label design for
its iconic Jameson Irish blended whiskey.
For the
Jameson St. Patrick's Day 2018 Limited
Edition label design Jameson tell me
that they have got together
with a group of artists, representing
the bravery, unity and opportunities
that are possible when friends come
together.
Irish illustrator Claudine O’Sullivan
led the design process for this years
limited release, recruiting two close
friends from different creative fields
to form a collective to curate the
label. British designer, Alex Mellon,
and Irish photographer Leonn Ward joined
O’Sullivan, with the result being a
design that celebrates the openness and
spirit of friendship that Ireland is
renowned for.
The Jameson St. Patrick's Day 2018 label
is inspired by the Fianna; Irish
mythological warriors known for valuing
loyalty and bravery – the foundation of
every strong friendship. Claudine’s
soaring eagle, drawn by hand, represents
the unity felt by the silhouette of
three friends on a night out – shot
against Dublin’s Ha'penny Bridge by
Leonn. The three friends on the label
are depicted rallying around banners and
symbols representing Irish tribes of
past and present, drawn by Alex, and are
set to inspire whiskey drinkers around
the world to come together and celebrate
St. Patrick’s Day with Jameson.
As well as celebrating the traditional
Irish traits each bottle of the limited
edition is equipped with some modern
technology, each bottle has a near field
communication (NFC) chip which allows
consumers to access content on
www.jamesonwhiskey.com using their smart
phone.
Head designer in the project, Claudine
O’Sullivan, commented: "Over the past 18
months, Leonn, Alex and I have come
together from our different disciplines
with the same vision – to create a
clean, fresh and impactful design that
brings the spirit of the Fianna and
Ireland’s history of embellishment in
storytelling to life. On a personal
note, it has been a dream come true to
work with Jameson. My family lives on
historic Jameson land both in Dublin and
in Cork, so the whiskey has been in my
life since before I can remember.
Sláinte!"
The limited edition Jameson St. Patrick's Day 2018
bottling will be available from high street stores and
from specialist online whisky shops such as
Master of Malt
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