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15th January 2015 |
Jameson Good Workers, Great Whiskey,
the first release in a new limited
edition series of innovative packaging
which celebrate the whiskeys rich
heritage.
 Jameson
Irish whiskey has unveiled the
first release in their new limited
edition annual series of innovative
packaging for their iconic Jameson
whiskey. The series will celebrate the
rich heritage of the worlds favourite
Irish whiskey which sells over 20
million bottles per year.
The first release in the series, "Jameson
Good Workers, Great Whiskey", has a
carton which celebrates the craftspeople
at the Midleton Distillery in County
Cork where the whiskey is produced
today. The carton highlights the key
elements of the Jameson production
process through an eye-catching,
illustrated style with the use of
textured paper. The depiction of the
Jameson Barrel Man, which appears on
every bottle of Jameson and portrays the
distillery’s workers, sits alongside
iconography representing Jameson’s use
of locally sourced barley, triple
distillation method and maturation
processes, which have come together to
craft Jameson’s world-renowned, smooth
taste profile since 1780.
Each addition to the collection will
tell a different story inspired by
Jameson’s centuries old whiskey making
process and the people that make it
possible, "the Barrelmen", offering a
unique in-hand, storytelling experience
for whiskey drinkers. The series is the latest
piece of innovative marketing from
Jameson as it aims to appeal to
adventurous spirits drinkers, who are
increasingly thirsty for knowledge about
the craftsmanship, heritage and
provenance of premium spirits.
The Good Workers, Great Whiskey limited
edition bottle is available now in a
number of markets worldwide and you will
find a full range of Jameson whiskey
available from specialist Whisky
retailers such as
The Whisky Exchange
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