Whisky Focus - Diageo Opens Its Doors For International Scotch Day 2018

Diageo Opens Its Doors For International Scotch Day 2018


9th January 2018
Why not join the celebrations, International Scotch Day February 8th 2018.

International Scotch Day 2018

Now in its second year, International Scotch Day is celebrated worldwide and not least in the the country where the worlds favourite whisky is made, Scotland.

Once again a series of events and celebrations will take place in homes, bars and clubs across the world, as Scotch aficionados, enthusiasts and fans alike raise a glass of their favourite whisky and mark International Scotch Day on Thursday 8th February.

Diageo Scotch whisky distillery Visitor Centres will be open free of charge on February 8th, 10th and 11th. The Visitor Centres are at Blair Athol, Caol Ila, Cardhu, Clynelish, Cragganmore, Dalwhinnie, Glenkinchie, Glen Ord, Lagavulin, Oban, Royal Lochnagar and Talisker.

International Scotch Day will also be marked by the Diageo Archive located in Menstrie, Scotland opening its doors to the public on February 8th, people interested in visiting the Diageo archive on February 8th should email archive.menstrie@diageo.com to secure a ticket. There is no charge, but places are limited.

Ronan Beirne, Global Brand Marketing Director at Diageo said: "Last year we launched International Scotch Day and its huge success proved what we at Diageo already knew – the world loves Scotch. This year is going to be even bigger, with celebrations taking place globally, from Scotch Whisky tastings to opening the doors to Diageo’s archive in Scotland, free passes to distillery visitor centres and celebrity events in cities from Manila to Johannesburg".

International Scotch Day is an opportunity to celebrate the world’s favourite whisky and to shine a spotlight on the entire Scotch Whisky category. The popularity of Scotch has been built through its integrity, quality and authenticity, and no other spirit can offer as diverse a range of tastes, textures and flavours.

Ewan Gunn, Global Scotch Whisky Master from Diageo commented: "Scotch is made all the way across Scotland - from the romantic west coast, through the whisky heartland of Speyside, to the vibrant urban central belt of Scotland, and though it is made here, it belongs to the world and is truly the world’s favourite whisky. Hosting International Scotch Day for a second year shows how confident we are about the popularity of this truly international drink."

2018 celebrity ambassadors and global locations will be revealed in February.

You can join the celebration and get involved by using #LoveScotch #InternationalScotchDay and #jointhecelebration. For more information visit facebook.com/LoveofScotch

If you are unable to take advantage of the free distillery or archive visits or make it along to one of the organised events you can still raise a glass of Scotland's gift to the world at home and join the celebration via twitter using #LoveScotch and if you are looking for something special to drink you will find a great selection of Scotch whisky at specialist online whisky shops such as Master of Malt
 

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