Whisky Focus - Gordon & MacPhail Discovery Range

Gordon & MacPhail Discovery Range


21st May 2018
Gordon & MacPhail has unveiled the new Discovery range, a flavour led range which will feature three flavour profiles: Bourbon, Sherry and Smoky.

Gordon & MacPhail Discovery Range

Following the announcement last month from family owned and run, Elgin based Scotch whisky specialists, Gordon & MacPhail, that they are streamlining their whisky portfolio down from fourteen whisky ranges to five they have just unveiled the new Gordon & MacPhail Discovery range.

The Discovery range will be presented in colour coded packaging, with three colours each representing a flavour profile which should make it easier for whisky drinkers to navigate and locate a style of whisky which they enjoy, with ‘Smoky’ presented in Grey packaging, ‘Sherry’ in Purple and ‘Bourbon’ in Green. Designed to help whisky drinkers to begin an exploratory journey through the Gordon & MacPhail portfolio, each bottle features a brief tasting note and either a vintage or age statement.

The new Discovery range launches with four new expressions: Balblair 12 year old (Bourbon), Tormore 12 year old (Bourbon), Miltonduff 10 year old (Sherry) and Caol Ila 13 year old (Smoky), all of which have matured in Gordon & MacPhail’s own hand-selected casks. Prices start from £49.95 UK (RSP) and vary in available markets around the world due to taxes and duties.

Stephen Rankin, Director of Prestige and a fourth-generation member of the Urquhart family, owners of Gordon & MacPhail, remarked: "We’re proud to be the curators of the world’s most diverse stock of single malt whiskies from over 100 distilleries. We’ve spent several years working to develop this new range for whisky lovers globally.

"’Discovery’ offers whisky drinkers the opportunity to begin a journey with us through the Gordon & MacPhail whiskies portfolio. By offering flavour profiles and tasting notes, we want to help the discerning consumer navigate their choices with confidence, beyond their usual malt."

‘Discovery’ is the second range to launch as part of the updated portfolio, which offers consumers five distinct ranges. The new look ‘Connoisseurs Choice’ range was unveiled last month. The additional ranges for ‘Distillery Labels’ and ‘Private Collection’ will be revealed to consumers in the summer and autumn respectively. The launch of the next ‘Generations’ release is yet to be revealed.

You will find the current Gordon & MacPhail portfolio of whisky as well as the new ranges as they are rolled out available from specialist online whisky retailers such as The Whisky Exchange and Master of Malt
 

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