The Glenlivet
visitor centre named Best Visitor
Attraction by the prestigious Highlands
and Islands Tourism Awards.

The reputation of The Glenlivet single malt
whisky, has been
further enhanced by its recently
upgraded distillery visitor centre being
named Best Visitor Attraction by the
prestigious Highlands and Islands
Tourism Awards (HITA).
The visitor centre saw off competition
from the other shortlisted attractions
to scoop the prize, cementing its
standing as a must-see Speyside tourist
attraction. It will now go onto compete
in the national Scottish Thistle Awards
The centre which has been in operation
for 35 years and attracts over 40,000
tourists annually from around the world,
was transformed in 2013 to include three
different daily tours that enhance the
visitor experience and provide the
opportunity to hand-fill and purchase
your very own personalised bottle of The
Glenlivet 18 Year Old single cask
selection.
Following its upgrade, the centre put a
strong emphasis on obtaining and
analysing visitors’ feedback. Facebook
and social media channels have become a
vital part of this process, allowing the
public to keep up with the distillery’s
activities and tour availability. This
search for excellence in customer
services really impressed the judges
with Laurence Young, Chair of the
judging panel for the HITA, commenting:
"The Glenlivet Distillery’s application
demonstrated that the organisation is
really committed to listening to
customers and responding to their
feedback. Introducing great ideas during
a recent major upgrade to the centre
demonstrated that the company genuinely
values the opinions and suggestions of
the people visiting the centre each
year."
Caroline Mitchell, Manager of the Chivas
Brothers’ visitor centres, comments: "We
are delighted that The Glenlivet visitor
centre has been awarded Best Visitor
Attraction. It really goes to show that
all our hard work in developing exciting
activities and listening to feedback has
paid off. It means a lot to us to be
recognised by The Highlands and Islands
Tourism Awards. We want to thank
everyone in the distillery for all their
work in maintaining the centre to such
high standards and we will keep our
fingers crossed for further recognition
at the national Scottish Thistle
Awards."
Introduced in 2005, The Highlands and
Islands Tourism Awards promote and
encourage excellence within Highlands
and Islands tourism industry, rewarding
the best businesses in the region.
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