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17th May 2013 |
The
Glenlivet challenges whisky connoisseurs
to master their senses with the release
of a rare and mysterious single malt -
The Glenlivet Alpha.
 The Glenlivet Alpha, the
latest whisky from The Glenlivet which has
been launched in a very unique way. The
Glenlivet is
pioneering an
innovative new approach to flavour with the
launch of The Glenlivet Alpha; a new,
mystery expression released without cask
information, age or tasting notes, all
we know is it was bottled at 50% ABV.
Presented in a black bottle to preserve
the mystery, you are encouraged to
let sight, smell and taste lead your
experience of The Glenlivet Alpha.
Whisky connoisseurs familiar with the Glenlivet range
of whisky will be able
to identify its signature style but also
discover a new flavour palate due to the
inclusion of never-before-released
spirits.
The Glenlivet Alpha was released in May
and each week up until June the
Glenlivet are issuing a new challenge on
their Facebook page and The Glenlivet
website, which will slowly unravel the
secrets of the mysterious Glenlivet
Alpha. The Glenlivet is encouraging
whisky enthusiasts to complete a number
of sensory challenges where
they will be encouraged to explore The
Glenlivet Alpha's complex
flavours.
Whisky enthusiasts will also
have an opportunity to interact with
distillery insiders such as Master
Distiller Alan Winchester on social
media sites such as Facebook and Twitter
and test their knowledge or gain a
greater understanding as to which
factors contribute to the whisky’s final
character and flavour.
Master Distiller Alan Winchester
commented, "Flavour is a multi-sensory
experience: one that combines the
subtleties of sight and sensation in the
mouth, in addition to taste and smell.
By withholding information on the casks
used to create The Glenlivet Alpha and
encouraging people to use their senses,
I hope they will gain a greater
appreciation of its particular flavour,
and expand their understanding of the
great complexity and depth of our unique
single malt whisky. I can’t wait to hear
people’s reactions."
At 12.30pm on June 6th, the mystery behind The
Glenlivet Alpha will be revealed by
Master Distiller Alan Winchester in a
global video broadcast to The Glenlivet fans
on www.theglenlivet.com and on the
brand’s Facebook page.
If you fancy putting your senses to the
test before June 6th then head over The Glenlivet web
site or Facebook page where The
Glenlivet will help you master your
senses and perhaps help you unlock the secret behind The
Glenlivet Alpha.
Nikki Burgess, International Brand
Director for The Glenlivet, says: "The
Glenlivet is famous for its smooth, full
bodied flavour and with the launch of
The Glenlivet Alpha we’re excited to be
exploring this in an original way. This
is the first time anyone has launched a
‘blind’ whisky in this way and we are
confident that this innovative campaign
will excite whisky drinkers and help
them to truly appreciate single malt and
understand the flavours they taste in
The Glenlivet’s award-winning range."
With only 3,350 bottles worldwide,
The Glenlivet Alpha will be available in
USA, UK, France, Netherlands, Italy,
Germany, Denmark, Sweden, Switzerland,
Andorra, China, Hong Kong, Malaysia,
Taiwan, Japan, India and South Africa
and will retail at £99.
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The Glenlivet Alpha
Tasting Notes
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I recently took part in The
Glenlivet Tweet Tasting which was
organised by Steve Rush of thewhiskywire.com
I warmed up for the main event with some
old friends, namely the Glenlivet 12, 15
and 18 year old then I moved on to the
the Glenlivet mystery malt, The
Glenlivet Alpha, this is what my senses
told me about the Alpha:
William
Morrison's Tasting Notes:
Colour:
Burnished copper.
Nose: A very enticing nose on the
Alpha, I would say this is no young
thing this is a mature beauty. I know
already I will like this. Vanilla,
coconut, caramelised orange, bit of cherry, sugar
almonds. Apple, some lemon meringue.
Taste: Velvety smooth. After a
few mouthfuls some delicious rich fruit
mandarin some cherry brandy coated in a
lovely vanilla icing sugar getting more
spicy. Another mouthful and it is
getting more zesty and and a touch of spice, love it.
Finish: Honey, bit of spice, sweet candied fruit, cinnamon, a
bit of oak.
Comment:
I have to say I really did enjoy this.
When all is revealed on the 6th June I
will be very surprised if this turns out
to be a young whisky, my senses tell me
this is a mature whisky, perhaps early
20's. Given the Glenlivet worldwide age
matters campaign over the past year I
really couldn't see them releasing a
young whisky. The Glenlivet have done a
excellent job putting this whisky
together, it still has the Glenlivet we
know and love at its base but there is
something new in here giving it a
delicious sweet candied fruitiness which
I think fans of the Glenlivet will love
and I think we will be surprised when
The Glenlivet announce what exactly
makes up the Alpha. It seemed to sell
out very quickly here in the UK and if
you managed to get a bottle, in my
opinion you have a a very unique,
outstanding expression of The Glenlivet,
enjoy!
SMW Score 93/100
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Where To Buy The Glenlivet Whisky Online
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Select a country for a list
of specialist Whisky shops who delivers
to you:
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