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10th August 2010 |
Pioneering
Glenfiddich Explorers website inspires
and rewards whisky aficionados.
 Glenfiddich, the world’s most awarded
single malt Scotch whisky, today
announces exciting new developments to
its ‘Explorers’ programme. Glenfiddich
is inspiring its members with a new
website, enabling them to explore the
world of whisky and adventures through
some truly pioneering content -
www.glenfiddichexplorers.co.uk
An industry first, Glenfiddich has
recreated online, one of its most
treasured distillery warehouses, which
is usually only accessed by a select
few. Via an innovative application,
visitors to the virtual warehouse can
now take a look inside the fabled walls
and have the chance to open a barrel and
win its contents - from bottles of the
precious liquid to private tasting
sessions with Malt Master Brian Kinsman
- there is even the chance to win a
£3000 adventure of a lifetime.
The site also hosts an interactive
gallery of the world's most uplifting
adventures and experiences compiled by a
panel of experts and distilled by
Glenfiddich. Curated by former
journalist and GQ features editor,
Stephen Hobbs, the list of life’s
adventures and images has been carefully
selected or commissioned from around the
globe. Members of the new Explorers
programme will now be given
opportunities to discuss and share their
future challenges and dreams, and
inspire each other to achieve their
pioneering potential. Discussions will
also extend to Facebook where fans can
vote on what challenges they would like
to hear about next.
In addition, Explorer members get the
chance to preview new whiskies, attend
private tasting sessions and exclusive
events.
Jamie Milne, Glenfiddich's UK brand
ambassador says: "At Glenfiddich we
strive to be inspiring and pioneering in
everything we do. We know that our
consumers share this spirit and the
evolution of the Explorers programme is
about encouraging single malt whisky
lovers to really challenge themselves;
to enjoy new adventures and reap the
rewards."
The Glenfiddich Explorers website,
www.glenfiddichexplorers.co.uk also
features a blog and modules which
celebrate the unique characteristics of
the award winning range of Glenfiddich
single malt Scotch whiskies.
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