Whisky Focus - Four Roses Bourbon Looking For A UK Brand Ambassador

Four Roses Bourbon Looking For A UK Brand Ambassador

1st March 2016

Situation Vacant: Four Roses Kentucky Bourbon are on the hunt for a UK brand ambassador.

Four Roses Bourbon Looking For A UK Brand AmbassadorSpirit Cartel, the relentless hunter of the handcrafted and offbeat, is on a quest to find a UK Brand Ambassador for the iconic bourbon brand, Four Roses. The brand is seeking a whiskey whiz kid to be the heart and soul of Four Roses in the UK.

"This is a highly desirable career-defining opportunity that no bourbon enthusiast will want to miss", says Spirit Cartel Consiglieri, Charles Marshall. "We want a grain guru who eats, sleeps and breathes Four Roses, one of the most exciting Bourbons in the UK today. Oh and they must be able to mix a mean drink and spin a yarn".


The charismatic candidate will epitomise Four Roses’ style and elegance; prepared to challenge the preconceived norm – a leader not a follower. A sour mash sage with flair and a thorough understanding of the bar industry, excellent trade relationships and the ability to engage the drinks fraternity with Four Roses.

Only Four Roses handcrafts 10 distinct and extraordinary bourbon recipes, mingling them by hand to create a family of award-winning brands. Artistry such as this is how the brand survived Prohibition, The Great Depression, Two World Wars, and 40 years of exile from the US, to be named American Whisky Distiller of the Year in 2011, 2012, 2013, and 2015 by Whisky Magazine.

"The Brand Ambassador will be an integral part of our Four Roses campaign in 2016 and beyond, building momentum for a brand that is rich in heritage and provenance. It’s a fantastic chance to put in to play your spirits knowledge, marketing flair and business acumen on one of the spirit world’s truly great names.," says Charles Marshall.


  • Eat, Drink, Sleep bourbon - What’s not to like?!
  • A contract to work with the winning combination of Spirit Cartel and Four Roses with a competitive salary.
  • An unforgettable trip to the Four Roses Distillery in Kentucky as a guest then to host all future UK trips.


  • Candidates must submit their CV and up to 300 words explaining why they would be suitable for the role to entries@fourroses.co.uk
  • Send your CV by the 14th March, to entries@fourroses.co.uk.
  • Five finalists will be announced w/c 21st March 2016 (subject to change).
  • The five finalists will be invited to attend auditions in London on the 4th April 2016 (subject to change).
  • At the final, finalists will be tested on their brand knowledge, execution and presentation skills by taking part in the following: Brand quiz, Cocktail demonstration, Audition (presentation).
  • This competition is open to people aged 18 and over. By applying you are declaring that you are aged 18 or over.

For terms and conditions visit www.spiritcartel.com

If you want to familiarise yourself with the current Four Roses Kentucky Bourbon range before submitting your application you will find the Four Roses range available from specialist whisky shops such as The Whisky Exchange

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