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drPete Master Of Malts
Joined: 05 Jul 2012 Posts: 312 Location: London
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Posted: Mon Oct 09, 2017 8:15 am Post subject: Port Ellen and Brora to re-open. |
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As per Diageo this morning (UK time) ... Port Ellen and Brora to resume production in original style _________________ Talisker 18 - the rest are just details |
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krakow Double Malt Member
Joined: 20 Jun 2010 Posts: 179 Location: Glasgow
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Alexppp Master Of Malts
Joined: 16 Jul 2010 Posts: 1791
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Posted: Mon Oct 09, 2017 12:51 pm Post subject: |
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This is amazing news, if it actually happens. But I wonder whether, after their reopening, we'll have to make do with NAS bottlings that bear little relation to their past glories. I can picture them already: Port Ellen Sea Spray (bottled at 40% ABV) and Brora Renaissance (hire me, Diageo marketing department?!) |
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opelfruit Master Of Malts
Joined: 19 Feb 2013 Posts: 1900 Location: Trapped inside this octavarium
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Posted: Mon Oct 09, 2017 3:13 pm Post subject: |
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I was expecting a link to a whiskysponge article.....but it appears to be true. Praise the Lord.
Let's face it. Port Ellen and Brora are out of the reach of normal mortals, even if they output NAS for now and we have to wait for a 12yr old standard bottling, it's still worth it.
And while we're facing it, let's face it. They've run out of stock now, so no more money spinning really for them, may as well reopen. _________________ "Too much of anything is bad, but too much good whisky is barely enough." |
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Timp Master Of Malts
Joined: 21 May 2016 Posts: 1143 Location: Isca
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Posted: Mon Oct 09, 2017 4:56 pm Post subject: |
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Great news although I cant wait to see the whiskysponge take on it!
5 mins later. Just have, brilliant.. |
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eelbrook Master Of Malts
Joined: 19 Sep 2007 Posts: 648
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Posted: Mon Oct 09, 2017 5:40 pm Post subject: |
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The key question is whether they'll be able to produce Twenty-First Century expressions which can 'hold a candle' to pre-closure bottlings.
If not, then the only real links to the past are names and locations. |
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lincoln imp Master Of Malts
Joined: 23 Dec 2007 Posts: 751 Location: Lincolnshire England
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Posted: Mon Oct 09, 2017 6:52 pm Post subject: |
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Quote
Edit
There is one important fact to mention here :-
Port Ellen  was well known to blenders but was rarely bottled blend wise at anything over 12 years old and the Brora brand was created for the blenders (Old Clynelish), again never being used in blends of any great age.
Both these whiskies were well know as quality to blenders but no one else.
Brora was on nobody's radar until 1995 and Port Ellen 1998 with a 22 year and 20 year Rare Malts bottling respectively. It was not until it was too late that people actually could see how well both these whiskies aged in the casks that were left over.
Does anyone actually think that Diageo, if they faithfully replicate the stills (Port Ellen) and processes are going to wait 20 years to bottle anything else after they have got everyone hooked on the reputation of the original stuff, hell no is the answer, more like 5 years.
Does anyone also think that they will not charge the absolute maximum here even for a younger bottling now that the real stuff is so expensive, hell no, so we will see 8-12 year `new` PE and Brora for £500 minimum (equivalent prices now). _________________ Pour me a glass please. |
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Andy M Master Of Malts
Joined: 09 Jul 2007 Posts: 1124
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Posted: Mon Oct 09, 2017 9:08 pm Post subject: |
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Alexppp wrote: | This is amazing news, if it actually happens. But I wonder whether, after their reopening, we'll have to make do with NAS bottlings that bear little relation to their past glories. I can picture them already: Port Ellen Sea Spray (bottled at 40% ABV) and Brora Renaissance (hire me, Diageo marketing department?!) | Alexppp you have my vote to get the job, just keep the prices low |
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WinBase Single Malt Member
Joined: 20 Oct 2016 Posts: 64 Location: Bradford, Uk
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Posted: Tue Oct 10, 2017 1:57 pm Post subject: money making only |
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Lets face it, this is just a pure money makiing excercise using the name of these old respected distillieries to sell product. it's unlikely they will capture the essence, but you will be expected to pay a premium for them. Im not convinced that this move is anything other than hype |
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arqueturus Master Of Malts
Joined: 31 Jul 2016 Posts: 262
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Posted: Tue Oct 10, 2017 8:23 pm Post subject: Re: money making only |
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WinBase wrote: | Lets face it, this is just a pure money makiing excercise using the name of these old respected distillieries to sell product. it's unlikely they will capture the essence, but you will be expected to pay a premium for them. Im not convinced that this move is anything other than hype |
They should leave them close then? Brand is important in honesty but I think leaving them closeed or build completley new distilleries is wasteful if there is the demand. |
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Whisky Rogue Master Of Malts
Joined: 16 Mar 2017 Posts: 625
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Posted: Tue Oct 10, 2017 10:40 pm Post subject: |
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It will always be about selling whisky, but there is nothing wrong with resurrecting a couple of desirable whisky brands, I will look forward to tasting them and hopefully they do a good job of reproducing them. |
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James T Master Of Malts
Joined: 05 Feb 2011 Posts: 2780
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Posted: Tue Oct 10, 2017 11:24 pm Post subject: |
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Alexppp wrote: | This is amazing news, if it actually happens. But I wonder whether, after their reopening, we'll have to make do with NAS bottlings that bear little relation to their past glories. I can picture them already: Port Ellen Sea Spray (bottled at 40% ABV) and Brora Renaissance (hire me, Diageo marketing department?!) | I agree amazing news and here's hoping they can replicate past glories.
Alexppp, William mentioned here http://www.scotchmaltwhisky.co.uk/portellenandbrorareopen.htm in his coverage of this that Quote: | Diageo are considering launching 12 year old whiskies from both distilleries so if that is the case it will be at least 2032 before we see any new Port Ellen or Brora whiskies released | So perhaps there will be no need for the whisky names as they will have an age statement. |
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WinBase Single Malt Member
Joined: 20 Oct 2016 Posts: 64 Location: Bradford, Uk
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Posted: Wed Oct 11, 2017 7:53 am Post subject: Re: money making only |
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arqueturus wrote: | WinBase wrote: | Lets face it, this is just a pure money makiing excercise using the name of these old respected distillieries to sell product. it's unlikely they will capture the essence, but you will be expected to pay a premium for them. Im not convinced that this move is anything other than hype |
They should leave them close then? Brand is important in honesty but I think leaving them closeed or build completley new distilleries is wasteful if there is the demand. |
Think of the newer versions of 'The italian job' or 'total recall' - sure they were half decent movies in their own right, but just a nod to the originals. At least when glendronach re-opened they still had plenty of old stock that was fantastic stuff, (and i hope the new 15 will be up to the same mark as the old 15), but as with these 2 resurections only time will tell i suppose. GL |
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arqueturus Master Of Malts
Joined: 31 Jul 2016 Posts: 262
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Posted: Wed Oct 11, 2017 1:16 pm Post subject: Re: money making only |
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WinBase wrote: | arqueturus wrote: | WinBase wrote: | Lets face it, this is just a pure money makiing excercise using the name of these old respected distillieries to sell product. it's unlikely they will capture the essence, but you will be expected to pay a premium for them. Im not convinced that this move is anything other than hype |
They should leave them close then? Brand is important in honesty but I think leaving them closeed or build completley new distilleries is wasteful if there is the demand. |
Think of the newer versions of 'The italian job' or 'total recall' - sure they were half decent movies in their own right, but just a nod to the originals. At least when glendronach re-opened they still had plenty of old stock that was fantastic stuff, (and i hope the new 15 will be up to the same mark as the old 15), but as with these 2 resurections only time will tell i suppose. GL |
I absolutely agree that there's a chance that they might not be the same - there's also a chance that they might be inferior but different =/= inferior. The other option is just to leave them closed and I'm struggling to see why that might be preferable...? |
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WinBase Single Malt Member
Joined: 20 Oct 2016 Posts: 64 Location: Bradford, Uk
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Posted: Wed Oct 11, 2017 1:41 pm Post subject: |
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I dont think i said that leaving it closed would be preferable, just that using a defunct but respected brand name means nothing, its a marketing tactic, and the scotch will need to be taken on its merits when it arrives. GL |
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