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William Administrator


Joined: 10 Apr 2006 Posts: 4056 Location: Scotland
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Posted: Wed Feb 01, 2017 1:05 pm Post subject: Roe & Co Irish Blended Whiskey |
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Diageo has announced that they are returning to the booming Irish whiskey market with the launch of a brand new premium Irish blended whiskey named Roe & Co.
They have also revealed plans for a £18.6 million investment at the Guinness Power House site, St James’s Gate, Dublin to convert it to a whiskey distillery which will one day produce whiskey which will go into the new Roe & Co whiskey brand.
Read more here:
http://www.scotchmaltwhisky.co.uk/roeandcoirishwhiskey.htm _________________ There's no bad whisky. Just good whisky and better whisky. |
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Bookie Master Of Malts

Joined: 15 Sep 2008 Posts: 942
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Posted: Wed Feb 01, 2017 4:19 pm Post subject: |
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You have got to wonder if Diageo did tuck away some whisky before parting with Bushmills with this move in mind. |
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Cuba Master Of Malts

Joined: 10 Aug 2010 Posts: 296
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Posted: Thu Feb 02, 2017 3:00 pm Post subject: |
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I am sure the likes of Pernod Ricard and William Grant have have sat up and taken notice of Diageos move here. If Diageo has not stock piled a load of whiskey, both malt and grain, from when they owned Bushmills then they will have to rely of the likes of Pernod Ricard to supply them with enough whiskey for the Roe & Co blend. It is a strange world the whisky business. |
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Grant M Master Of Malts

Joined: 23 Feb 2010 Posts: 2036 Location: Northern Ireland
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Posted: Thu Feb 02, 2017 10:30 pm Post subject: |
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Cheers William, just spotted your post on this. it is the first I have heard of it. I wonder what makes the new Roe & Co a premium blend and what price will it be? I do like the fact that it will be bottled at 45% ABV, there aren't enough Irish whiskies bottled over 40% and almost no big brand Irish blends bottled above 40%. |
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krakow Double Malt Member

Joined: 20 Jun 2010 Posts: 179 Location: Glasgow
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Whisky Dog Master Of Malts

Joined: 09 Apr 2014 Posts: 679
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Posted: Fri Feb 03, 2017 12:10 am Post subject: |
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I make that £30 a bottle then, certainly priced as a premium NAS Irish blend. No surprise really with the price given the pricing on Jamesons ever expanding range of premium NAS blended whiskies which are by the way very good. |
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William Administrator


Joined: 10 Apr 2006 Posts: 4056 Location: Scotland
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Posted: Fri Feb 03, 2017 12:47 am Post subject: |
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Diageo hadn't confirmed to me what the price of Roe & Co will be here in the UK but I would guess it will be around £30. If it is as good as some of the outstanding Jameson blends it will sell very easily at that price. _________________ There's no bad whisky. Just good whisky and better whisky. |
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