|
Whisky Forum
|
FAQ Search Memberlist
Register
Profile Log in to check your private messages Log in |
View previous topic :: View next topic |
Author |
Message |
William Administrator


Joined: 10 Apr 2006 Posts: 4056 Location: Scotland
|
Posted: Wed Jul 15, 2009 5:04 pm Post subject: Black Grouse Gets A Makeover |
|
|
The Black Grouse whisky has unveiled a new look following the launch of the brand last year.
The brand was created as a smokey alternative - with a malt from Islay making up the blend - to the parent label Famous Grouse in 2008.
The Black Grouse has had a complete packaging update which will be phased in from this month (July). The new look features a new proud pose for the famous bird on the label.
Chris Anderson, Black Grouse's marketing manager, said: "Since its UK launch in 2008 The Black Grouse has performed extremely well against our expectations and has provided us with a strong base to build on for 2009. We have presented The Black Grouse to a number of multiple grocer accounts with a very positive response and look to secure new listings in a number of these in September ahead of the key Christmas trading period."
The brand donates 50p from every bottled to RSPB conservation projects.
William |
|
Back to top |
|
 |
|
|
 |
|
|
You cannot post new topics in this forum You cannot reply to topics in this forum You cannot edit your posts in this forum You cannot delete your posts in this forum You cannot vote in polls in this forum
|
|
|
|