Posted: Wed Jul 15, 2009 5:04 pm Post subject: Black Grouse Gets A Makeover
The Black Grouse whisky has unveiled a new look following the launch of the brand last year.
The brand was created as a smokey alternative - with a malt from Islay making up the blend - to the parent label Famous Grouse in 2008.
The Black Grouse has had a complete packaging update which will be phased in from this month (July). The new look features a new proud pose for the famous bird on the label.
Chris Anderson, Black Grouse's marketing manager, said: "Since its UK launch in 2008 The Black Grouse has performed extremely well against our expectations and has provided us with a strong base to build on for 2009. We have presented The Black Grouse to a number of multiple grocer accounts with a very positive response and look to secure new listings in a number of these in September ahead of the key Christmas trading period."
The brand donates 50p from every bottled to RSPB conservation projects.
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