Whisky Focus - The Famous Grouse Celebration Decanter

The Famous Grouse launches celebration blend to mark 30 years as Scotland’s favourite whisky.

The Famous Grouse is celebrating 30 years as Scotland’s favourite whisky, and to celebrate this impressive milestone the Master Blender, Gordon Motion, has created his very own celebration blend, presented in a limited edition Wade decanter.

The Famous Grouse Celebration Blend Decanter will be exhibited at TFWA World Exhibition in Cannes from 19th to 23rd September 2011 on the Maxxium stand M53 in Green Village.

Containing whisky from the year in which The Famous Grouse became Scotland’s number one selling whisky and carefully selected whisky from subsequent years, it is the first special blend created by Gordon Motion since he assumed the role of Master Blender in 2009.

With only 10,000 bottles available worldwide, a proportion of which will be available in global travel retail, this celebratory decanter is set to become a much cherished collector’s item for whisky enthusiasts and fans of The Famous Grouse.

Made by world leading ceramic makers, Wade, the decanter features three unique illustrations of the iconic grouse taking flight, painted by the famous British wildlife artist, Rodger McPhail. McPhail has a long association with the brand having drawn the much loved red grouse which adorns every label of The Famous Grouse whisky.

Gordon Motion, Master Blender, The Famous Grouse commented: “The blend is a true celebration of The Famous Grouse, marking our 30th year as the best selling whisky in Scotland, the home of Scotch whisky.

"My celebration blend has a soft mellow taste with hints of vanilla and blood orange and a light smokiness. The liquid is deep gold in colour, and the nose is fragrant with heather honey and orange peel. A beautiful liquid, befitting of a beautiful decanter."

Introduced to global travel retail first by Maxxium Travel Retail, The Famous Grouse Celebration Blend Decanter is being offered at RSP €99/£86 or equivalent.

Glen Williams, Managing Director Maxxium Travel Retail, says: "Maxxium Travel Retail is delighted to be the first to introduce The Famous Grouse Celebration Decanter to market. We see an increasing demand for higher style blends and limited editions with the travellers in Europe and we are confident that this new product perfectly matches the interest of these consumers."

Some facts about The Famous Grouse

• The Famous Grouse is the no. 1 whisky in Scotland and no. 6 blended whisky worldwide.
   
• The Famous Grouse is exported to over 100 countries.
   
• Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand. The brand became so popular that on August 12th 1905 it was renamed The Famous Grouse.
   
• The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland.

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