Diageo Reserve World Class GB Bartender Competition 2019
1st November 2018
Diageo
Reserve World Class GB bartender
competition returns with a new structure
making it easier for bartenders to get
involved.
For the past 10 year Diageo Reserve
World Class GB bartender competition has
been educating and inspiring bartenders
innovation and creativity throughout the
UK, this year the world-renowned
bartender competition, World Class, is
set to return but with a difference, the
folks at World Class have overhauled the
competition structure making it easier for
bartenders to get involved.
The Diageo Reserve World Class Bartender
Competition 2019 launches with a UK-wide studios tour
in February and March. The competition
will comprise all-new content with
community at its heart, as well as
exciting new challenges, promising to be
bigger and better than ever before.
World Class Studios 2019 aims to widen
the search for this year’s World Class
champion by extending its reach to an
even bigger pool of bartenders. The
series of training sessions are created
to push boundaries, educate and inspire
bartenders around the world, preparing
them for the hotly anticipated World
Class competition set to launch in
March. In the UK, the bespoke training
will be delivered by a number of Diageo
Reserve Brand Ambassadors including Jack
Sotti, Jason Clark, Ali Reynolds, Kate
Jackson, Jenna Ba, Joe Tivey, a
collection of the world’s best
bartenders, drinks professionals and
creatives. There will be three hero
sessions in London, Glasgow and
Manchester, with smaller satellite
activations also scheduled for
Edinburgh, Liverpool, Leeds and
Birmingham.
This year, the World Class studios
sessions are each centred around a
different spirit in the Diageo Reserve
portfolio and are inspired by the
spirit’s production, history or ethos.
The studio seminars are designed to
bring to life modern cocktail trends to
inspire and teach bartenders and grow
the World Class community. Modules for
the year’s national training drive
include ‘Tech Tonics’, ‘Science of
Smoke’, ‘Single Ingredients’ and ‘Tartan
Tiki’, with two modules specifically
tailored to this year’s World Class
competition entry challenge, due to open
in March with in-bar judging in May.
The ‘Science of Smoke’ module requires
competitors to grasp and demonstrate the
delicate skill of creating the perfect
blend by ensuring liquids work together
in harmony. ‘Tech Tonics’ is a module
which draws on inspiration from
Tanqueray No. TEN and Tonic – a
much-loved recipe which highlights the
ground-breaking technology behind the
spirit’s production process and
botanical combinations. The session will
explore how best to create your own
mixers and unlock unique flavours.
The ‘Single Ingredients’ module focuses
on Ketel One Vodka and getting the most
out of ingredients to minimise wastage
and make better, more responsible
choices in the bar and at home. The
fourth module, ‘Tartan Tiki’ is inspired
by Talisker’s brand platform, Made By
The Sea. It explores specific whisky
flavour profiles and showcases the
versatility of Single Malt Scotch Whisky
by mixing malts in a cocktail context
better known for its rum credentials.
Diageo Reserve World Class Brand
Ambassador Jack Sotti commented: “2019
marks a step change in the World Class
programme. Now in its 11th year, we’ve
seen an array of personalities share
their talent whilst participating in the
competitions and have watched the
competition develop year by year, each
time tapping into today’s trends and
cocktail culture.
“The World Class studios are an amazing
way for us to get out there and work
incredibly closely with both new and
established talent nationwide to help
build new skills, grow our World Class
community and share a wealth of
knowledge and insight. We can’t wait to
hit the road to start recruiting and
spreading the word for yet another
exciting World Class year, this year
kicking the competition off with a
series of challenges encompassing
everything which makes up todays
bartending scene.”
The World Class
Studios Schedule:
GLASGOW – 25th February 2019
- Main event & after party
MANCHESTER – 4th March 2019 -
Main event & after party
LONDON – 11th March 2019 -
Main event & after party
EDINBURGH - 26th February 2019
LEEDS
– LIVERPOOL – BIRMINGHAM - 6th March
2019
CARDIFF – BRISTOL – BOURNEMOUTH 13th
March 2019
Each of the sessions will be held at
Revolution venues across the country.
For further details or to get involved
in the World Class
studio sessions, bartenders should visit
https://Worldclassgb.events.idloom.com
Where To Buy Whisky Online
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