Whisky Focus - New Look For The Chivas Regal 18 Year Old

New Look For The Chivas Regal 18 Year Old


22nd May 2018
Fresh new blue look for Chivas Regal 18 year old .

New look Chivas Regal 18 Year OldChivas has just revealed a fresh new look for its Chivas Regal 18 Year Old Scotch blended whisky.

The new label and box design features rich vibrant blue colours and textures, befitting of one of the world’s most loved blended Scotch whiskies. The new blue tone of the Chivas 18 packaging will certainly help it stand out on shelves and fans of this iconic 18 year old blend need not worry, it is still the same whisky they will find in the bottle.

Still expertly blended to the original recipe developed by Colin Scott, Custodian Master Blender at Chivas Regal, and one of the world’s most experienced Master Blenders, Chivas 18 is a distinctively rich and multi-layered blend, representing complexity at its very best. In an age that revolves around instant gratification, the new ad campaign encourages consumers to appreciate the more intricate things in life, which, like Chivas 18, take time and skill to create.

Richard Black, Global Marketing Director at Chivas Regal, commented: "Taking no less than 18 years in the making and with 85 flavour notes packed into every drop, Chivas 18 is the epitome of complexity. In celebration of this unrivalled spirit, our new campaign highlights its rich, multi-layered flavour whilst also honouring the expert blending process which leads to its creation. Through it, we want to remind consumers that some things in life can’t - and shouldn't - be simplified."

You will find the current Chivas Regal whisky range available from specialist online whisky and spirits retailers such as The Whisky Exchange and Master of Malt
 

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