25th November 2013
Distillers has launched a new look and
new taste Black Bottle.
Stewart Distillers has unveiled a new
look and new taste for their popular
smoky Black Bottle blended whisky.
Burn Stewart who acquired
Black Bottle back in 2003 tell me that
they have been conducting extensive
global consumer research and design
development over the past 18 months and new Black Bottle
heralds a return to the original Scotch,
which the Graham brothers created in
Aberdeen at the turn of the 19th
Burn Stewart Master Distiller, Ian
MacMillan, was charged with creating a
product which would be more in keeping
with its original north east recipe. The
result they tell me is a curiously rich and slightly
smoky taste that maintains the
distinctiveness of Black Bottle but adds
another layer of depth to the liquid.
Ian MacMillan said: "The challenge was
to develop a liquid that was more in
line with the original character of
Black Bottle while maintaining all of
the quality for which the brand is
renowned. I wanted to reintroduce a
richness to balance the smokiness of the
blend and in turn allow each component
to contribute to the overall flavour.
"This whisky will appeal to the
experienced blended drinker who enjoys
drinking Scotch neat as well as those
exploring whiskies for the first time
and who prefer to add a mixer. Restoring
the blend to its former glory has been a
rewarding and nostalgic experience as it
has given me the opportunity to revisit
the original identity of Black Bottle."
Burn Stewart will launch Black Bottle in
new packaging, re-introducing the
distinctive black glass bottle which was
the original inspiration behind the name
of the brand. This iconic bottle was
used by the Graham brothers up until the
outbreak of the First World War when
supplies from the German manufacturer
ceased and they were forced to revert to
a standard green glass bottle which has
remained until the present day.
"It was thought that no examples of this
once-famous black glass bottle
survived," says Marco Di Ciacca, Senior
Brand Manager for Burn Stewart.
"However, after months of searching, we
managed to find a bottle dating back to
1906, which then became the inspiration
for our new design. This new look is in
line with the growing global consumer
trend for premium spirits with authentic
and compelling brand stories."
Black Bottle is now available to buy in
the UK and will
also be launched internationally into
selected export markets from.
The new Black Bottle is still bottled at
40% ABV so they haven't took the chance
to increase this and I would assume it
still has E150a colouring as Burn
Stewart don't say whether they they
have removed it as they did with their single
malt whisky brands. Lets hope they
haven't messed around with a whisky
which had nothing wrong with it.
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