Whisky Focus - New Look And New Taste For Black Bottle

New Look And New Taste For Black Bottle


25th November 2013
Burn Stewart Distillers has launched a new look and new taste Black Bottle.

Burn Stewart Distillers has unveiled a new look and new taste for their popular smoky Black Bottle blended whisky.

Burn Stewart who acquired Black Bottle back in 2003 tell me that they have been conducting extensive global consumer research and design development over the past 18 months and new Black Bottle heralds a return to the original Scotch, which the Graham brothers created in Aberdeen at the turn of the 19th Century.

Burn Stewart Master Distiller, Ian MacMillan, was charged with creating a product which would be more in keeping with its original north east recipe. The result they tell me is a curiously rich and slightly smoky taste that maintains the distinctiveness of Black Bottle but adds another layer of depth to the liquid.

Ian MacMillan said: "The challenge was to develop a liquid that was more in line with the original character of Black Bottle while maintaining all of the quality for which the brand is renowned. I wanted to reintroduce a richness to balance the smokiness of the blend and in turn allow each component to contribute to the overall flavour.

"This whisky will appeal to the experienced blended drinker who enjoys drinking Scotch neat as well as those exploring whiskies for the first time and who prefer to add a mixer. Restoring the blend to its former glory has been a rewarding and nostalgic experience as it has given me the opportunity to revisit the original identity of Black Bottle."

Burn Stewart will launch Black Bottle in new packaging, re-introducing the distinctive black glass bottle which was the original inspiration behind the name of the brand. This iconic bottle was used by the Graham brothers up until the outbreak of the First World War when supplies from the German manufacturer ceased and they were forced to revert to a standard green glass bottle which has remained until the present day.

"It was thought that no examples of this once-famous black glass bottle survived," says Marco Di Ciacca, Senior Brand Manager for Burn Stewart. "However, after months of searching, we managed to find a bottle dating back to 1906, which then became the inspiration for our new design. This new look is in line with the growing global consumer trend for premium spirits with authentic and compelling brand stories."

Black Bottle is now available to buy in the UK and will also be launched internationally into selected export markets from.

The new Black Bottle is still bottled at 40% ABV so they haven't took the chance to increase this and I would assume it still has E150a colouring as Burn Stewart don't say whether they they have removed it as they did with their single malt whisky brands. Lets hope they haven't messed around with a whisky which had nothing wrong with it.
 

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