single malt exports up by 55 percent,
plus Gordon & MacPhail invests for
future with a £400k for new bottling
plant in Elgin.
Benromach, Speyside’s smallest
distillery, experienced exceptional
sales growth in 2012 and its rise is set
to continue with investment in a new
bottling line in 2013.
Benromach’s overall sales were up by 40%
in 2012 and exports increased by 55%.
The handmade single malt, which includes
Benromach 10 Years Old as part it its
portfolio, experienced particularly
strong growth in sales to China, Sweden,
the USA and France. Sales in the UK
increased by 13%.
Handcrafted by just two men, Keith
Cruickshank and Mike Ross, it is no
small feat for such a small distillery
to increase its market share so much in
Michael Urquhart, Managing Director of
Gordon & MacPhail, the family-run
company which owns Benromach, commented:
"As the smallest distillery in Speyside,
Benromach is punching above its weight
in terms of sales growth.
"Benromach’s single malts are becoming
increasingly popular with people who
want a whisky with a distinctive
traditional Speyside style. We worked
very hard to promote ourselves
throughout the UK this year, resulting
in a 13 percent increase in sales.
"Internationally, our importers in the
USA have been letting more people in on
the secret of Benromach, while in Sweden
and France, new listings of Benromach
with large drinks distributors have made
"China is our biggest success story of
2012. The Benromach 10 Years Old has
really taken off over there, spurred on
by success in the Hong Kong
International Wine and Spirit
Competition, where Benromach 10 Years
Old gained a top award."
To support the continued growth of
Benromach, parent company Gordon &
MacPhail has invested £540,000 in a new
bottling line in Elgin and building
works to improve production
efficiencies. Gordon & MacPhail has been
an independent bottler of single malt
whiskies for over 100 years and the
installation of the new line will free
up the existing main line to deal with
greater volumes of Benromach.