Ardbeg Day
2020 - Blaaack Sheep of Islay rounds up
fans for virtual Ardbeg Day 30th May @
7pm BST on Ardbeg’s Facebook page.
As
I am sure all you peaty whisky fans will
know the last Saturday of Fèis Ìle,
Islay’s annual Festival of Music and
Malt, is Ardbeg Day, although this years
festival is cancelled due to the
Coronavirus pandemic, like the other
island distilleries, Ardbeg one of the
peatiest of them all, is taking its
celebrations online, and inviting peated malt
whisky lovers everywhere to join them as
they toast two incredible decades of the
Ardbeg Committee.
The Ardbeg Blaaack Whisky Trials will be
broadcast on Saturday 30th May 2020 via Facebook to
Ardbeg fans around the world. The
two-hour programme of tastings, games,
and entertainment is in celebration of
the Ardbeg Committee’s 20th Anniversary
(founded in the year 2000). It takes as
its theme the Limited Edition bottled in
their honour, Ardbeg Blaaack: a single
malt which knits together flavours of
velvety summer fruit pudding and bitter
cherry, with a deeper edge of soot and
Ardbeg’s hallmark smoke.
Mickey Heads, Ardbeg Distillery Manager,
said: "We were looking forward to
marking Ardbeg Day this year with our
dyed-in-the-wool fans here at the
Distillery, and at celebrations around
world. Sadly, global events overtook us.
"However, we’ve put our heads together
and come up with a back-up plan to keep
our Committee Members entertained, safe
at home. I’ll be shepherding the Ardbeg
team in an online extravaganza instead -
expect tastings of some much-loved
whiskies, fun, blether, and maybe even a
few Blaaack-inspired surprises."
You can tune into the Ardbeg Blaaack
Whisky Trials from 7pm BST on Ardbeg’s
Facebook page, with content available to
watch later on Ardbeg.com, Instagram and
YouTube. Ardbeg Blaaack will be
available to buy from www.ardbeg.com,
Ardbeg Embassies, whisky specialists
such as
The Whisky Exchange and
Master of Malt
from 30th May 2020, although distribution
may be a bit delayed in due
to the current Coronavirus restrictions.
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