Whisky Focus - Rare Wartime Private Collection Glenlivet 1943 Wins Packaging Award

Rare Private Collection Glenlivet 1943 Wins Packaging Award

14th December 2017
Rare wartime Glenlivet 1943 bottling picks up a gold packaging award at The Spirits Design Masters 2017.

Gordon & MacPhail Glenlivet 1943 70 Year Old

It seems that the folks and Gordon & MacPhail are not only good at bottling award winning whisky but they are also pretty creative when it comes to designing the packaging the whisky is presented it. The Elgin based independent whisky bottler has just picked up a Gold award in the Scotch whisky category of The Spirits Design Masters 2017 for it Private Collection Glenlivet 1943 70 Year Old.

The Glenlivet 1943 70 Year Old is a very special whisky, a rare World War II distillation of Glenlivet single malt whisky, which they released in October this year. The Gordon & MacPhail Glenlivet 1943 70 year old single cask 121 is one of the oldest Scotch single malt whiskies ever released and the fact that it was distilled during the World War II, a period when very little whisky was distilled and the little that was produced has long since been drunk made it a very rare whisky and it was presented in packaging befitting to the rare whisky.

The packaging design which was conceived for Gordon & MacPhail's exceptionally rare wartime single cask bottling was released as part of the company’s ‘Private Collection’ range.

The whisky is presented in a bespoke handcrafted wooden box. The unique closure, a section of the meandering River Spey, represents both the journey through time and the physical journey of the cask from its place of birth at The Glenlivet Distillery to its final resting place in Gordon & MacPhail’s Elgin warehouses.

A four-tier oak wooden base is also dually symbolic. Four elements are used to create the whisky: water, barley, yeast, and wood. Four generations of the Urquhart family, owners of Gordon & MacPhail, nurtured this special cask for seven decades.

Taking centre stage inside the presentation box, atop the wooden base that also serves as an elevated plinth, sits the hand-blown bespoke decanter. Each individually numbered bottle is engraved and in filled with gold. The gold base and stopper have been engraved with the contour lines of the hills and glens surrounding The Glenlivet Distillery.

The inside of the box is lined with a plush lining, also engraved with contours. Nestled within is an eloquent and visually atmospheric commemorative book written by whisky author Jonny McCormick. Opposite lies a traditionally printed certificate of authenticity signed and numbered by Stephen Rankin, director and member of the Urquhart family.

Margaret Ho, Designer at Gordon & MacPhail, said: “We wanted to communicate the rarity and exclusivity of this incredible whisky through the packaging’s touchpoints. We also created an immersive and sensory experience before the consumer took their first long-anticipated taste. From the touch of the engraved contour lines to the sound of the decanter closure releasing the first delicious notes of the whisky inside, the packaging excites the full range of senses.”

The Glenlivet 1943 70 year old was a limited release of only forty decanters which will be available for sale with a RRP of £30,000 from specialist online whisky shops such as Master of Malt and The Whisky Exchange

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