Whisky Focus - The Spirit Cartel Adds Two New Members To Its Gang

The Spirit Cartel Adds Two New Members To Its Gang

30th January 2017

The Spirit Cartel has added new members Sam Haddon and Adam Keeligan to its London based agency.

Spirit Cartel new members Sam Haddon and Adam Keeligan.

The Spirit Cartel has just added two new members to its gang, a tight knit bunch of hoods hell-bent on importing, flogging and drinking the best spirits from around the world.

Sam Haddon joins the gang as Account Manager, boosting Spirit Cartelís profile in Central, South and West London. Sam has a wealth of knowledge in the on-trade, spanning over several years, managing well-established accounts in London and the North of England. His most recent role has been with Speciality Drinks (aka The Whisky Exchange) where he demonstrated his talent in peddling some of the worldís greatest spirits and liqueurs.

Commenting on his new position, Sam says, "Knowing Spirit Cartelís portfolio of ground-breaking spirits, I believe this is a fantastic opportunity for me. My experience working across the spectrum and my contacts in the trade will prove vital in growing the brands and the wide portfolio. Iím really looking forward to taking on the challenge."

Next in line, with further investment and growth plans for the brand, Adam Keeligan will head up the North and West of England as Account Manager. Hailing from a strong background in bartending, Adam was one of the first British students of the European Bartender School to be trained at the Instructor Academy in Stockholm. Passing on his proficiency, he then went on to become Head Instructor for the European Bartender School in Manchester.

Adam says "Iíve always admired Spirit Cartel and its eclectic range so Iím chuffed to be part of the syndicate. I believe I will bring something new to the trading team and Iím looking forward to helping develop the brand in the UK and evolving the portfolio."

David Hood, Spirit Cartel Director of Sales, says: "Sam and Adam are a perfect fit for the Cartel, they challenge the preconceived norm and thatís an essential quality for us. They see the trade in a modern and exciting way that big businesses just donít get and weíre confident that our customers will enjoy working with them both."

The Spirit Cartel agency, based in London, represents some of the worldís most premium spirits, including Four Roses Kentucky bourbon which I am sure many of you are very familiar with. Their methods may be unconventional and at times questionable, but nothing stops the Spirit Cartel gang on their mission. Targets include high end style bars and hipsters hangouts.

You will find the current Four Roses bourbon whiskey range available from specialist whisky shops such as Master of Malt

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