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 At each year’s end the Beverage
Testing Institute (BTI) in the USA puts
down its tasting glass and judges not
what’s in the bottle but the bottle itself. BTI also judges labels, boxes; anything
new and exciting in today’s beer, wine
and spirits industries.
This year,
Smokehead, Ian Macleod Distiller’s Islay
Single Malt Scotch Whisky, has been
awarded two Gold Medals in the highly
respected BTI's
2009 International Review of Spirits
Packaging Competition.
Chosen by a prestigious judging panel of
top design artists, spirits writers,
retail and on-premise buyers, Smokehead
was selected from over 100 entries to
win Gold Medals in the Creativity and
Graphic Design categories.
Created by London-based design group
Navyblue, the strong upbeat design and
packaging uses a variety of adjectives
such as Robust, Monstrous and Boisterous
to allude and celebrate the explosively
smoky and peaty flavours of this
powerful Islay Single Malt.
The Smokehead bottle also received a
Bronze Medal in the Style category and
was named overall Best Bottle Runner-up,
while its innovative embossed and
debossed presentation tin received a
Silver Medal in the Graphic Design
category.
Iain Weir, Marketing Director for Ian
Macleod Distillers, commented; “We are
delighted that Smokehead’s standout
design has been recognised by such an
internationally respected institution as
the BTI. We are very proud of
Smokehead’s bold, contemporary and
exciting style, which commands attention
and appeals directly to the discerning
and adventurous ‘modern drinker’.”
Since its launch in 2006, the quality of
both Smokehead’s design and taste has
received a number of prestigious
accolades, including gold medals in the
Scottish Field Whisky Challenge and the
Wine and Spirit Design Awards, as well
as the overall trophy for Design of the
Year 2006/07. Other products in the
Smokehead range include the one litre
bottle, Smokehead Extra Rare (Travel
Retail Exclusive) and the premium 18
Years Old Smokehead Extra Black.
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