Whisky Focus - Powers Quarter - A New Powers Pub Tour In Dublin

Powers Quarter - A New Powers Pub Tour In Dublin


21st December 2018
Powers Quarter is a new guided pub tour in Dublin which will take you through the history of the iconic Powers Irish whiskey brand in Dublin, with a few drams of Powers along the way.

Powers Quarter Dublin pub tour map.

The iconic Powers Irish whiskey which is produced Irish Distillers at the Middleton Distillery has teamed up with six Dublin bars to create the Powers Quarter; a collaboration between the six Dublin bars that each tell a different chapter of Powers’ Bold Character and its illustrious Dublin whiskey history since 1791.

The six bars lie within walking distance of the old John’s Lane distillery and original Powers bottling hall on Drury Street. The initiative aims to celebrate the historic Powers neighbourhood by bringing to life the bars’ historic links to the brand through Powers-educated bartenders, point-of-sale and signature serves inspired by the unique story of Powers.

The six Dublin bars which you will encounter in the Powers Quarter are Thomas House, Market Bar, The Oak, The Swan, Idlewild and John Fallons The Capstan Bar.

The Powers Quarter is supported by social media and a dedicated website where whiskey fans can a download map and take a virtual tour of each of the bars. The journey is free to participate in for Irish whiskey fans and will also be used by Powers for educational visits with the trade, bartenders and distributors from around the world and within the Pernod Ricard network.

There’s also an option to do a guided tour with the Powers global ambassador, Michael Carr, for €60. unearth is our history around these parts. Michael will guide you on a tour through the history of Powers in Dublin. Taking in some of Dublin’s most iconic landmarks such as John’s Lane Distillery and Dublin Castle along the route. You will get to experience some of Dublin finest bars and hear stories of their connection to Powers; the whiskey, the family and the workers. And of course, you will get to taste Powers whiskeys in their natural homes, with tailored signature serves that complement each unique venue and a cheeky toastie along the way.

Carol Quinn, Archivist at Irish Distillers, commented: "For generations, the Powers distillery at John’s Lane shaped the development of the area around it through the direct employment of families, provision of houses for workers and even the maintenance of the local streets. While Powers went on to become a global success story over the past two hundred years, its heart always remained in Dublin and its public houses over the years.

"In fact, Powers’ founder, James Powers, was a publican himself and his pub on John’s Lane stayed within the family until the closure of the distillery in the 1970s, so it only seems right that we honour the legacy of Powers and bring more of its Dublin history to light through six bars and put Powers firmly back on the whiskey map of Dublin. Across the Powers Quarter, Irish whiskey connoisseurs and casual fans alike can enjoy a sip back in time and learn about the true character of the Powers family as purveyors of Irish whiskey – and with whiskey tourism in Dublin booming to almost 400,000 visitors last year, we are confident that the Powers Quarter will enchant a whole new generation of whiskey fans."

You will more details, be able to download a Powers Quarter map and book a guided tour of the Powers Quarter via the Powers website.

If you will not be lucky enough to be in Dublin any time soon you can still take a virtual tour via the Powers website and if you want to enjoy a whiskey on the virtual tour you will find the small but very impressive Powers whiskey range available from specialist online whisky retailers such as The Whisky Exchange, Master of Malt and The Whisky Shop
 

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