Whisky Focus - Monkey Shoulder Made For Mixing

Monkey Shoulder Made For Mixing


26th July 2018
Monkey Shoulder the Scotch blended malt whisky made for mixing is mixing it up this summer in travel retail.

Monkey Shoulder OMG Gatiwck Airport

Monkey Shoulder Scotch blended malt whisky is without a doubt a huge success story for creators William Grant & Sons, launched back in 2005 it sold over 300,000 9L cases in 2017.

The popular blended malt is a blend of single malts from three of Speyside's finest distilleries, and as William Grant own Glenfiddich, The Balvenie and Kininvie can you hazard a guess where the three single malts in Monkey Shoulder originated from. One thing for sure is that it is certainly an enjoyable rich, big toffee flavoured whisky on its own but it was created by William Grant to be mixed.

Since its launch Monkey Shoulder has filled a gap in the whisky category for an easily affordable fun-yet-premium whisky brand for mixing that resonated with both consumers and bartenders alike. Master blender Brian Kinsman set out to create a whisky with all of the great credentials of a malt whisky, as well as the versatility and mixability to put it front and centre of a cocktail revolution which is very much still continuing. Brian blends small batches of three different single malts together perfectly then marries them continuously for perfect consistency.

This summer, Monkey Shoulder, the blended malt made for cocktails, is focusing on the ever increasing market of Global Travel Retail which will see large scale promotions across the world which will be heroing two great signature drinks that are easy to make; the ‘OMG’ Ginger Monkey (Monkey/ginger ale/ice/wedge of orange) and the Lazy Old Fashioned (Monkey/sugar syrup/angostura bitters/ice/twist of orange).

Monkey Shoulder is definitely a star performer in Global Travel Retail for William Grant as can be seen from the sales figures, as of May 2018, retail sales (depletions) are +38% versus the previous year, which itself was a record year.

So if you are on your travels this summer, look out for Monkey Shoulder promotions running in airports including London Gatwick, Colombo, Hong Kong, Singapore, Dubai, JFK, Heathrow and many more.

Look out for promotors handing out postcards featuring the OMG serve and drawing in travellers to give them a taste, often from large-scale gorilla bottles. The serve is also highlighted on the large graphic backdrop behind the tasting areas.

"Monkey Shoulder is one of the recent success stories within the spirits industry and was voted the ‘top trending Scotch’ by The World’s Best 50 Bars, as voted by bartenders, in 2015, 16, 17 and 18. A great achievement that reflects all the hard work put in by the WGS domestic On Trade teams. The brand fills a gap in the whisky category for a fun-yet-premium brand that has resonated with both consumers and bartenders alike," says WGS Head of Marketing GTR, Ifan Jenkins.

If you fancy mixing up a Monkey Shoulder OMG or Lazy Old Fashioned yourself you will find Monkey Shoulder as well as the other ingredients required available from specialist online whisky retailers such as The Whisky Exchange and Master of Malt
 

Where To Buy Whisky Online


Select a country for a list of specialist Whisky shops who delivers to you:

 

Whisky Focus



<<<Back to Whisky Focus for more Whisky News

Top Of Page

 Drink Safely   Add Your Site   Other Whisky Sites    Links   Contact Us 
 

© 2024 www.scotchmaltwhisky.co.uk All rights reserved.