Whisky Focus - Monkey Shoulder Announces Brand Ambassador to Scotland

Monkey Shoulder Announces Brand Ambassador to Scotland


7th August 2019
William Grant & Sons name Jody Buchan as their Brand Ambassador to Scotland for their blended malt Monkey Shoulder brand. Look out for him this month at the Edinburgh Fringe in the Monkey Shoulder mixer truck.

Jody Buchan new Monkey Shoulder Brand Ambassador to Scotland.

Independent family distillers William Grant & Sons UK has confirmed that co-owner of Kin Edinburgh, Jody Buchan, has taken on the role of first ever Monkey Shoulder Brand Ambassador to Scotland and the North.

With a wealth of industry experience and knowledge, not only has Jody successfully launched a bar, named in the UK’s Best Cocktail Bars List, but has also recently been named Scotland's Mixologist of the Year and Scotland’s Spirits Enthusiast of the Year.

Jody’s full-time role will see him working alongside current UK Monkey Shoulder Brand Ambassador, John Wayte, to lead the way in challenging the conventional; and inspiring the on-trade, retailers, press and drinkers in the home of Scotch, with the cheeky brand’s ‘Made for Mixing’ ethos.

Ieuan Morgan, Monkey Shoulder UK Brand Manager said: "Team Monkey is pleased to welcome another talented Brand Ambassador to the fold. Jody’s experience and passion is just what we were looking for when searching for an ambassador to shake up the north."

Originally, from Fraserburgh, a town just outside of Aberdeen, Jody has been behind the bar since he was 18. Beginning as a way to fund his studies and apprenticeship in Petrochemical Engineering, he then worked for BP for over 12 years alongside bartending before making the move to full pursue his love of making drinks and memories for people. In 2017, he opened, Kin, a bar built on the collective experiences of his business partner and himself, which featured on the UK’s Best Cocktail Bars list. He was recently awarded the title of Scotland's Mixologist of the Year, Scotland’s Spirits Enthusiast of the Year. While still co-owner of Kin, Jody will be taking on the Monkey Shoulder role on a full-time basis.

Jody said: "I’m honoured and excited to join the Monkey Shoulder crew and take on the ‘Monkey of the North’ role; bringing my love of sharing the rich history of spirits and drinks with all. First on the list, I’m heading to Edinburgh Fringe with the epic mixer truck – see you there!"

You will find the Monkey Shoulder available from specialist online whisky retailers such as The Whisky Exchange, The Whisky Shop and Master of Malt
 

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