Whisky Focus - Method and Madness The New Premium Irish Whiskey Brand

Method and Madness The New Premium Irish Whiskey Brand


6th March 2017

Introducing the new Method and Madness Irish whiskey range which includes Single Grain, Single Malt and of course a Single Pot Still Irish whiskey.

Method and Madness Irish whiskey range

Just over a week ago I had the pleasure of attending the global launch in Dublin of Method and Madness, a new premium range/brand of Irish whiskey from Irish Distillers who you may know from their other Irish whiskey brands such as Jameson, Redbreast and Midleton amongst others.

The new Method and Madness whiskey range is the result of the knowledge, experience and expertise of the whiskey masters of the Midleton distillery past and present (the Method) combined with the fresh talent, curiosity and enthusiasm of its current generation of apprentices (the Madness).

The innovative new Method and Madness whiskey range launches with four new Irish Whiskeys, each created with its own touch of Method and Madness and all with a contribution from Midleton's master and apprentice Distillers, Coopers and Blenders.

The new range includes Method and Madness Single Grain Irish Whiskey, a style of whiskey which we have never really seen commercially from the Midleton distillery and in line with the Method and Madness theme of the new range this is no standard single grain release this was finished in Virgin Spanish Sherry Oak casks.

This is joined by the Method and Madness Single Pot Still Irish Whiskey, a style of whiskey which we are very familiar with from Midleton but again this has a twist, it was rather uniquely finished in a very non standard wooden cask, French Chestnut.

Next we have Method and Madness Single Malt, wait a minute I hear you say, Midleton doesn't produce a single malt Irish Whiskey, you are correct this whiskey was distilled at the Bushmills distillery on the north coast of Northern Ireland back in a time when Irish Distillers owned Bushmills. Again, keeping to the theme of the new Method and Madness range this is no straight forward Irish single malt whiskey the masters and apprentices of Midleton have added their own twist, the new single malt has been enhanced with French Limousin Oak casks.

Sitting at the top of the new range is something very special and very limited, Method and Madness 31 Year Old Single Grain Irish whiskey. Single grain whiskey from Midleton is a rarity in itself but combined with the fact that it has been bottled at 31 years old makes this a very rare Irish whiskey. There is no twist in the maturation with this one, it was matured in a refill American Bourbon barrel, I suppose you could say the Method and the Madness was keeping this in their warehouse for the rather unconventional number of 31 years.

The Method and Madness range is now, and will continue to be in the future, an outlet for the whiskey makers at Midleton, both masters and apprentices, to experiment and use their innovation and it was great to see that Irish Distillers are very committed to backing them as can be seen in their investment in the new Midleton Micro Distillery where Karen Cotter, who joined Irish Distillers as a graduate distiller in 2012 is now the apprentice distiller overseeing experimental whiskey distilling at the Midleton micro distillery which I had the pleasure of visiting on my trip to Ireland last week. I could very much sense the enthusiasm and pride from Karen in what she was doing at the micro distillery and I was very intrigued to have the chance to taste three different styles of new make spirit produced at the micro distillery during a tasting with Midleton's masters & apprentices which you can read about HERE.

Midleton Micro Distillery copper pot stills.

During my time in Ireland I also had the chance to have a chat with Midleton Master Cooper, Ger Buckley as well as an informal chat with Ger's apprentice, Killian O’Mahony who just couldn't hide his enthusiasm and sense of pride in his craft and the whiskey he will have a hand in producing for generations to come. You can read my interview with Ger Buckley HERE

Brian Nation, Master Distiller at Irish Distillers commented: "At the Midleton Distillery, we are committed to innovation and experimenting with new whiskey styles. We are also invested in training and nurturing the next generation of Irish whiskey makers and this project really brings that commitment to life. The passing on of knowledge and skills is part of our DNA from our long line of master distillers, to the generations of coopers that served their apprenticeships at the Midleton Distillery. In fact, this summer our apprentice cooper, Killian O’Mahony will become our first qualified cooper in over 40 years’".

The Method and Madness whiskey range will be available in the UK, France and Ireland (including Irish travel retail) from this month at the respective RRPs of €49, €69 and €79. The Method and Madness 31 Year Old, Single Cask, Single Grain will be available in the same territories from April 2017, priced at €1,500. Al the of the whiskeys will be available from specialist online whisky retailers such as Master of Malt
 

Method and Madness Irish Whiskey


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