Whisky Focus - Kentucky Owl Bourbon Whiskey Launches In Americas Duty Free

Kentucky Owl Bourbon Whiskey Launches In Americas Duty Free


3rd March 2017

Stoli Group to present Kentucky Owl Bourbon at the Duty Free Show of the Americas in Orlando.

Kentucky Owl Bourbon Whiskey Launches In Americas Duty Free

Following another year of strong growth in the Americas Duty Free channel, Stoli Group returns to the Duty Free Show of the Americas at Stand 531 with an expanded portfolio, including small-batch Kentucky Owl Bourbon, premium KAH Tequila, and Bayou Rum, whose product line has already been enthusiastically welcomed in US Duty Free channel.

Kentucky Owl Bourbon is the latest addition to the Stoli Group portfolio, but its history traces back to 1879 when it was gifted to Charles Mortimer Dedman by his adopted father. Government agents hauled it away in 1916 during prohibition, but C.M.’s great-great-grandson, Dixon, revived it in 2008 with the help of family friends and California winemakers, Mark and Sherri Carter. In 2014, Kentucky Straight Bourbon Whiskey was the Drinks Category Winner at Garden & Gun magazine’s “Made in the South” awards.

"We are thrilled to launch these new products into Americas Duty Free, and to pair them with engaging, 360-degree airport activations," said Dayna Dennington, Stoli Group’s Regional Director, Duty Free North & Central America. "Experiences are critical in recruiting millennial consumers, currently the most important group for the spirits category. To successfully introduce our products, we have to create unique and memorable engagements, which we’ll do through interactive, multi-sensory activations and events."

Amidst a challenging climate, Stoli Group delivered consistent results across all Duty Free categories in 2016.

"With a focus on the cruise channel, we were able to secure new menu listings, cocktails of the day and exclusive partnerships with our partners, which will continue to pay dividends as we on-board new brands," continued Dennington. "In 2017, despite forecasted currency fluctuations and market stability in question, we will continue to chart innovative and disruptive paths. While retail remains under pressure, we will place a high priority on offering varied products and shopping experiences for the discerning international traveler."

Stoli Group is cautiously optimistic that certain regions within Latin America will recover from economic challenges and the current geo-political environment.

"Through our continued market presence and promotional activations, we strive to remain top of mind with consumers during in this difficult economy. elit Vodka and the Stoli range, including the new Stoli Gluten Free, will maintain key roles. Gluten Free was very well received at its launch last year," noted Jean-Philippe Aucher, Stoli Group’s Global Duty Free & Travel Retail Director. "We are looking forward to seeing all of our existing customers in Orlando and to welcoming potential new clients to our booth."

Kentucky Owl Bourbon is a small batch Bourbon which hasnt yet found its way to the UK shores but you will find a excellent range of Bourbon available from specialist whisky retailers such as Master of Malt
 

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