Whisky Focus - Alex Walker New National Brand Ambassador For Glenfiddich

Alex Walker New National Brand Ambassador For Glenfiddich


2nd April 2019
William Grant & Sons appoints former Artesian at The Langham bartender Alex Walker as Glenfiddich UK Ambassador.

Bartender Alex Walker named Glenfiddich UK Ambassador

If you will be lucky enough to be attending a whisky event here in the UK in the near future you will probably spot a new face pouring and sharing his knowledge of Glenfiddich single malt whisky as independent and still family owned and run family distillers William Grant & Sons UK has named former Artesian bartender, Alex Walker, as their new National Brand Ambassador for Glenfiddich, with immediate effect.

Alex’s new role will see him focus on elevating brand awareness and understanding, by bringing to life Glenfiddich’s experimental nature; and bridging communications between the brand and whisky drinkers, bars & restaurants, retailers and press throughout the UK.

Alex takes over from Stephen Rutherford, who previously held the role as Glenfiddich National Brand Ambassador, up until last year when he took on the position of Glenfiddich UK Brand Manager.

Stephen Rutherford, Glenfiddich UK Brand Manager said: "Alex has proved himself to be an exceptional candidate and a passionate whisky enthusiast, ticking all of the boxes for the role. He is a welcome addition to the team and I look forward to working with him to drive Glenfiddich’s brand advocacy forward with the exciting upcoming projects we have lined up."

Alex said: "I am extremely excited to be joining the William Grant & Sons UK family. It is a huge honour and privilege to work for a brand that represents over 130 years of history, heritage, and experimentation. I can’t wait to be part of this journey and help craft future success for Glenfiddich!"

You find the current Glenfiddich core whisky as well as a few limited releases available from specialist online whisky retailers such as The Whisky Exchange, The Whisky Shop and Master of Malt
 

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