It was very industry backed/financed ( TWE ) to promote whisky and they must have pumped a lot of money into it, perhaps the payback didn't quite add up or make the money being spent on the site worth it.
It was a good source of whisky news probably due to its industry connections through TWE with them being one of the biggest sellers of premium whisky online.
You are probably right Islay Pete someone has decided that the payback for the money being spent to employ professional journalists to write for the site and do whisky reviews was not worth it.
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