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Whyte & Mackay Light low-abv ‘spirit drink’

 
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MattS
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Joined: 23 Apr 2018
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PostPosted: Thu May 30, 2019 7:46 pm    Post subject: Whyte & Mackay Light low-abv ‘spirit drink’ Reply with quote

Scotch whisky maker Whyte & Mackay has become the latest producer to enter the low-alcohol category with the launch of 21.5% abv Whyte & Mackay Light.

Whyte & Mackay Light will launch in Tesco stores in the UK from early June with an RRP of £12 (US$15) per 700ml bottle.

https://www.thespiritsbusiness.com/2019/05/whyte-mackay-light-targets-younger-consumers/

So for £12 for 21.5% it is around the same price as the 40% blends are often sold for. Of course there will be less duty so a bigger profit margin at that price.

Strikes me as a pointless product, either dilute the original or use half as much with a mixer. Although I'm sure someone will buy it Rolling Eyes
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Dave h
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Location: Perth Scotland

PostPosted: Fri May 31, 2019 10:18 pm    Post subject: Reply with quote

Aimed at cocktail makers possibly? Or those on diets, must be healthier if light Smile
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davidbe
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PostPosted: Sat Jun 01, 2019 7:18 pm    Post subject: Reply with quote

I can dig it. It's like Pimms or something but with a whisky profile.
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MattS
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PostPosted: Fri Jun 14, 2019 2:50 pm    Post subject: Reply with quote

Saw this product in a Tesco yesterday, says it is blended with sherry.
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MattS
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PostPosted: Wed Jul 17, 2019 8:05 am    Post subject: Reply with quote

Now marked down to £10 in Tesco. Anyone taken the plunge to try?
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MattS
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PostPosted: Fri Aug 23, 2019 10:55 am    Post subject: Reply with quote

Found a review of said drink

Whyte and Mackay Spirit Drink 3 way review, neat, ice and mixed
https://youtu.be/jnDXwFxbgq8
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