Posted: Fri Dec 15, 2017 11:11 am Post subject: Diageo Join The Pact Hits Pledge Target Early
Diageo has hit its goal for its anti drink driving campaign, #JoinThePact, a year early and have announced a tenfold increase in its next target - aiming to secure 50 million pledges by 2025.
Diageo launched the #JoinThePact campaign in 2008 as part of its efforts to tackle drink driving around the world. Supported by Johnnie Walker’s sponsorship of Formula 1 partnerships, the campaign is fronted by former and current F1 drivers including Mika Häkkinen, Stoffel Vandoorne and Fernando Alonso.
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