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New Jim Beam Ultra Premium Rye Whiskey

 
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William
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PostPosted: Mon Nov 03, 2008 11:50 pm    Post subject: New Jim Beam Ultra Premium Rye Whiskey Reply with quote

I got the following email from the makers of Jim Beam whiskey announcing a new ultra-premium rye whiskey called (rī)1

Beam Global Spirits & Wine, Inc., (NYSE: FO) a global leader in premium spirits, expands its award-winning whiskey portfolio with the introduction of (rī)1 Whiskey, the company's first ultra-premium rye whiskey. Debuting nationwide this October in limited quantities, (rī)1 (pronounced "rye one") is set to elevate the ultra-premium whiskey category, offering consumers a refined flavor, a striking look and a new take on cocktail couture.

"The traditional rye whiskey category takes on a modern look and feel with the introduction of (rī)1," said Mara Melamed, Brand Manager, (rī)1. "(rī)1 is a cutting-edge spirit for today's top tastemakers and cocktail drinkers who are looking to expand their ultra-premium spirits repertoire. (rī)1 brings cocktails to life by celebrating smooth rye flavor notes, and its stylish packaging and simple name showcase a fresh take on a classic spirit."

Bottled at 92 proof, (rī)1 features a light, slightly spicy flavor and a long, luxurious finish. Straight, the nose offers a gentle, peppery nod to its rye heritage. Cut with water, the scents of dried fruit and cinnamon push to the front, providing a rich palate experience.

Spirits expert F. Paul Pacult, editor of F. Paul Pacult's Spirit Journal, reports rye whiskey is experiencing new found popularity. "Straight rye whiskey is a bona fide comer because the increasingly sophisticated American palate is searching for new and exciting high-end spirits."

William


Last edited by William on Fri Apr 22, 2016 1:07 am; edited 1 time in total
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William
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PostPosted: Mon Nov 03, 2008 11:57 pm    Post subject: Reply with quote

This is the companies tasting note for the new whiskey:



(rī)1 Whiskey is the definition of ultra-premium rye whiskey and the measure by which all others should be judged. Both striking and smooth, (rī)1 beckons the senses to take note of its slightly spicy, yet lighter rye flavor and its long, luxurious finish.

Admire the Color:
Deep, rich honey color tinged with gold
Nose the Aroma:
(Straight) - A peppery nose that pleases and surprises; a gentle wake-up call for your senses
(Diluted) - Dried fruit and cinnamon push the pepper to the background; a distinct, exciting preview that suggests a distinct, exciting whiskey
Enjoy the Feel:
Light and dry
Savor the Taste:
(Straight) - Warm; fire on the edges of your tongue; honey flecked with pepper on the way down
(Diluted) - Sweet and a bit fruity; mellow sophistication Appreciate the Finish: Glowing and reassuring; medium-long, it lingers before quietly slipping away
Price: $46-48 - 750ml bottle (varies by market)

William


Last edited by William on Fri Apr 22, 2016 1:08 am; edited 1 time in total
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Vcdman
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Joined: 19 Feb 2009
Posts: 55
Location: Australia

PostPosted: Sat Feb 21, 2009 12:45 am    Post subject: Reply with quote

hmmm, im keen to try, wonder when it will appear in Aust? Thanks for the post
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