William Maxwell is a Scotch blended whisky named after a subsidiary of Peter J Russell & Co. Peter J Russell & Co was established in 1936 by Leonard Russell who was orignally a whisky broker but recognised that he would be better off if he produced and sold blended whisky himself.
Russells business grew with the help of the takeover of William Maxwell, a Liverpool trading firm founded in 1796. Under William Maxwells name several more familiar bottles continue to be bottled to this day, such as: William Maxwell, King Robert II, Hedges & Butler, Cockburn & Murray. Familiar whisky names with single malt whisky drinkers such as Ian Macleod and Chieftans Choice also belong to the Peter J Russell & Co. portfolio.
Lidl were selling a bottle of William Maxwell 28 year old Highland single malt at christmas time fo £35 if i remember correctly.
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