GLENGOYNE LAUNCHES REPACKAGED CORE RANGE

[William]

Today, Glengoyne officially launched their newly repackaged 10 and 17 Years Old whiskies.



The new presentation perfectly captures the key values at the heart of Glengoyne: pride in their distillery and a commitment to producing exceptional whisky. The introduction of detailed tasting notes on both the bottle and tube, written by the very men who make the whisky, bring the malts to life.

The launch of the repackaged 10 and 17 Years Old will be followed by a repackaged 21 Years Old early next year. The new packaging of the core range is designed to give consumers a greater understanding of the differing ages of the Single Malts. As well as greater prominence of the age statement on the labels, the packaging becomes progressively more premium with age. The super premium 21 Years Old will be presented in a high quality gift box.

There are also some generic changes across the core range. For example, the introduction of a subtly revised Glengoyne logo, which depicts ears of golden barley, is embossed on both the new glass bottle mould and tube. The distillery's long and illustrious history is now highlighted by the "Since 1833' imprinted at the bottle neck.

The introduction of texture to the tubes and labels as well as the use of richer versions of the existing colours adds value, as does the subtle changes in label shapes, name styles and print scale.

Glengoyne prides itself on practising traditional methods and craftsmanship. The new outer-packaging reflects this with a more detailed description of the whisky making process and a line illustration depicting all the natural elements involved.

Finally, the numerous prestigious awards received by the brand, which include "Best of the Best' from Whisky Magazine and Double Gold Medals at the San Francisco World Spirits Competition, are also highlighted on the tube for the very first time.

Iain Weir, Marketing Director at Ian Macleod Distillers Ltd, said: "We are delighted with the new packaging. By making the range progressively more premium with age, the new design complements the exceptional quality of Glengoyne Single Malt whisky and really showcases the brand"?.

Award-winning Glengoyne is one of the leading premium malt whiskies in the world and has been distilled at Glengoyne distillery since 1833. The Glengoyne portfolio consists of the 10 Years Old, 12 Years Old Cask Strength, 17 Years Old and 21 Years Old, as well as limited special vintage bottlings.