Drambuie is celebrating winning two Gold
Medals in the prestigious Drinks
International Travel Retail Excellence
Awards at TFWA Cannes for its new
innovative addition to its Travel Retail
range – Drambuie 15 year old.
Revealed at the world’s largest travel
retail exhibition, Drambuie 15 was
awarded Gold Medals in two of the most
sought after categories, Best Drinks
Launch at TFWA Cannes 2010 and Best
Drinks Launch of the Year.
Exclusively for drink products, the
Drinks International Awards is one of
the most established awards in the
travel retail sector, recognising the
best launches, marketing, packaging and
retailers in the world of travel retail.
Success in the high-status awards
follows last year’s Gold Medal, also in
the Best Drinks Launch at TFWA category,
for Drambuie’s premium Travel Retail
exclusive The Royal Legacy of 1745.
Will Birkin, Senior Brand Manager for
Drambuie Liqueur Co. commented: "To be
awarded two Gold Medals in these
influential awards is a fantastic
achievement. That Drambuie has won Best
Drinks Launch Gold Medals for the last
two years in a row is unprecedented, and
a real credit to Drambuie’s new
innovative and forward thinking
In addition, Drambuie 15 received Silver
Medal recognition from both The Spirits
Business Travel Retail Awards and Travel
Retail Masters Awards, winning medals in
the Best Travel Retail Liqueur and Best
Liqueur categories 2010 respectively.
Designed to appeal to Malt Whisky
drinkers, Drambuie 15 is a connoisseur
expression of Drambuie, drawn from the
company’s finest selection of 15 Year
Old Speyside Malts. Selected for their
soft, complex fragrance and flavour, the
rare Speyside Malts ideally complement
and balance the herbs and spicy aromas
of Drambuie’s famed secret recipe.
With a price position above Drambuie
original, Drambuie 15 will appeal
directly to existing Drambuie customers
trading up and new Malt Whisky
experimenters. Drambuie 15 will be
available exclusively through select
international travel retail outlets (1
litre, 43% ABV).
The Drambuie Liqueur Co. Ltd is an
independent, family owned business that
has been producing the world-renowned
Drambuie Liqueur since 1909. Drambuie is
regarded as one of the Top 5 Liqueurs
ever produced (Paul Pacult, Spirit’s
Journal, 2008) and remains a Top 50
global spirit in volume (IWSR, 2008).