Whisky Focus - Diageo Claive Vidiz Whisky Collection To Stay In Edinburgh

Diageo Claive Vidiz Whisky Collection To Stay In Edinburgh


8th April 2019
World famous Claive Vidiz 3,384 bottle Scotch Whisky collection set to stay on display at the Scotch Whisky Experience in Edinburgh for another 10 years.

Susan Morrison of the Scotch Whisky Experience and Diageo archivist Christine McCafferty with a bottle of Buchanan's 1897 from the Claive Vidiz Whisky Collection.

Anyone amongst you who hasn't yet had the pleasure of viewing the Diageo Claive Vidiz Whisky Collection which has been the focal point of the Scotch Whisky Experience on the Royal Mile in Edinburgh since it first went on display back in 2009 will be pleased to hear you haven't missed your chance to view the incredible whisky collection as Diageo, the owners of the collection, has agreed to extend the loan of the prized collection to the Scotch Whisky Experience for a further 10 years.

Since going on display back in 2009 the Claive Vidiz Whisky Collection has attracted more than 1.5 million visitors and it is now set to remain a key part of the Scotch whisky tourism landscape in Edinburgh until 2029.

The Scotch Whisky Experience recently closed the collection while it carried out a full upgrade of the display cabinets to ensure the bottles, many of which are extremely old and rare, are preserved in optimal condition in a temperature and light-controlled environment for the next decade.

The 3,384 bottle collection, which includes a vast array of iconic brands, was gathered over 35 years by Brazilian businessman and whisky aficionado Claive Vidiz, making it a unique record of whisky history. The oldest, and one of the rarest bottles in the collection is a Buchanan’s whisky dating back to 1897.

Diageo archivist Christine McCafferty with bottle of 1897 Buchanan's Scotch Whisky.

The Scotch Whisky Experience has been the custodian of the Diageo Claive Vidiz Scotch Whisky Collection since it arrived in Scotland in 2009, after it was acquired by Diageo and shipped back to Scotland. The collection was acquired with the intention that it would remain together and be placed on display for public appreciation.

Christine McCafferty, Diageo’s chief archivist, said: "The Diageo Claive Vidiz Collection is uniquely eclectic, with brands from across the whole industry and ranging from extremely rare bottlings to everyday drams from years gone by. It really gives visitors a fascinating insight into our whisky history.

"We’re delighted with the work the Scotch Whisky Experience has done to ensure the collection is cared for and displayed to maximum effect. Scotch whisky tourism is a huge growth opportunity for Scotland and we are pleased that our collection will continue to be one of the jewels in the Scotch whisky tourism crown."

Susan Morrison, Chief Executive of the Scotch Whisky Experience, welcomed the extension of the long-term loan agreement. She commented: "We feel truly honoured to be the trusted custodians of such a rich and varied collection. After 10 years of seeing the collection every day we still have the privilege of seeing the reaction of surprise and delight on the faces of each of our visitors as they enter the collection vault for the first time."
 

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