Whisky Focus - Chivas Teams Up With Manchester United

Chivas Teams Up With Manchester United


8th August 2018
Liquid Gold in Red and Black as Chivas teamed up with Manchester United for the start of the new season.

Chivas has announced that they have teamed up with one of the world's biggest football clubs, Manchester United, in a three-year global partnership.

The partnership will be revealed to Manchester United fans this Friday 10th August in advance of the Club’s first Premier League home game of the 2018/19 season. Before the match against Leicester City this Friday evening at Old Trafford fans will be treated to a film that explores the unique blend of characteristics that make up the Manchester United team. Shot in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.

Chivas branding will also be displayed on digital perimeter boards at Old Trafford as well as throughout the stadium from the first game this Friday.

I am surprised the big whisky brands haven't teamed up with some of the big football clubs before now, a good move by Chivas, which exposes their whisky to a world wide audience every week and even if they do not renew the partnership in three years time football fans tend to stay loyal and that includes to the brands that have supported their club in the past.

Jean-Christophe Coutures, Chairman and CEO at Chivas Brothers, commented: "Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland. Partnering with Manchester United was therefore a natural fit; we both firmly believe that great things can be achieved when we come together - from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team. We look forward to using our spirit to help showcase the spirit of the Club and its fans all around the world."

Richard Arnold, Group Managing Director at Manchester United, commented: "Manchester United’s history is built on teamwork and we embrace Chivas’ belief that ‘blended is better.’ Our success both on and off the pitch allows us to bring together the best mix of people who help to make our Club the global name it is today. Each individual has their own skills but the way in which they blend together is what makes us a united team. It is a pleasure to welcome Chivas as Manchester United’s Global Spirits Partner and we look forward to working together to share this belief with our fans."

Will we see a limited edition Chivas Manchester United blend in the future, I cant say but I am sure it would sell very well, meanwhile if you want to sample the impressive line-up of Chivas Scotch blended whisky you will find the current range available from specialist online whisky shops such as The Whisky Exchange and Master of Malt
 

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