Liquid Gold
in Red and Black as Chivas teamed up with Manchester United for the
start of the new season.
Chivas has announced that they have
teamed up with one of the world's
biggest football clubs, Manchester
United, in a three-year global
partnership.
The partnership will be revealed to
Manchester United fans this Friday 10th
August in advance of the Club’s first
Premier League home game of the 2018/19
season. Before the match against
Leicester City this Friday evening at
Old Trafford fans will be treated to a
film that explores the unique blend of
characteristics that make up the
Manchester United team. Shot in Los
Angeles during the Club’s pre-season
tour, the film stars an array of
Manchester United first team players
revealing an often unseen side to them,
showing what defines who they are, both
on and off the pitch.
Chivas branding will also be displayed
on digital perimeter boards at Old
Trafford as well as throughout the
stadium from the first game this Friday.
I am surprised the big whisky brands
haven't teamed up with some of the big
football clubs before now, a good move
by Chivas, which exposes their whisky to
a world wide audience every week and
even if they do not renew the
partnership in three years time football
fans tend to stay loyal and that includes
to the brands that have supported their
club in the past.
Jean-Christophe Coutures, Chairman
and CEO at Chivas Brothers, commented:
"Blending has been in our DNA ever since
James and John Chivas pioneered the art
in 19th century Scotland. Partnering
with Manchester United was therefore a
natural fit; we both firmly believe that
great things can be achieved when we
come together - from balancing the
perfect blend of malt and grain whiskies
that go into our Scotch, to using the
perfect combination of players’ skills
on the pitch to create a winning team.
We look forward to using our spirit to
help showcase the spirit of the Club and
its fans all around the world."
Richard Arnold, Group Managing Director
at Manchester United, commented:
"Manchester United’s history is built on
teamwork and we embrace Chivas’ belief
that ‘blended is better.’ Our success
both on and off the pitch allows us to
bring together the best mix of people
who help to make our Club the global
name it is today. Each individual has
their own skills but the way in which
they blend together is what makes us a
united team. It is a pleasure to welcome
Chivas as Manchester United’s Global
Spirits Partner and we look forward to
working together to share this belief
with our fans."
Will we see a limited edition Chivas
Manchester United blend in the future, I
cant say but I am sure it would sell
very well, meanwhile if you want to sample the impressive
line-up of Chivas Scotch blended whisky
you will find the current range available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
Where To Buy Whisky Online
Select a country for a list
of specialist Whisky shops who delivers
to you::
Keep up to date with
the latest whisky news and special
offers