Benromach’s
stillmen at centre of distillery’s new
creative concept.
 Two
Scottish distillery workers have been
penned by the Scottish illustrator, Jill
Calder, to feature at the heart of a new
design concept set to showcase the
secret of Benromach, Speyside’s smallest
distillery, to the UK and
internationally.
Benromach is handmade by just two
stillmen – Keith Cruickshank and Mike
Ross – who make in one year what other
distillers make in a week, making it one
of Scotland’s best kept whisky secrets.
Keith and Mike have now been
immortalised in Fife-based artist Jill
Calder’s illustrations, reflecting the
personal qualities the two men bring to
Benromach and its expressions. The
design concept will be used in the
distillery’s advertising, marketing and
promotional campaigns.
David Urquhart, Joint Managing Director
of Gordon & MacPhail, the family-run
Elgin company which owns Benromach
commented: "Benromach is a handmade,
boutique whisky which is lovingly
crafted by Keith and Mike. They are the
essence of Benromach and so we thought
it appropriate that they were placed
front and centre of our new concept.
"Jill’s illustrations are a perfect fit
for Benromach – home and handmade and
with loving attention to detail."
Douglas Alexander of Stuff Creative was
briefed to give the Benromach brand a
new creative personality. Doug, who
founded Stuff Creative in November 2011,
commented: "We wanted to find a creative
personality for the brand that would let
it talk and express itself. Anyone who
visits Benromach can meet Keith and
Mike, but now those who can’t make the
trip to Forres personally can ‘meet’
both of them in Benromach displays
across the country.
"I’ve worked with the Urquhart
family, which owns Benromach, for 25
years, in each agency I’ve been a part
of. They have a lot of vision and guts,
and it really has been exciting working
with the family and Jill Calder to bring
the brand to life and celebrate the two
men who make it all happen at the
distillery."
Jill Calder commented: "Illustrating
Benromach distillery and its two stillmen,
Keith and Mike, was a lovely process.
I’ve never been a whisky drinker but
they’ve done their best to try and
convert me!"
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