Whisky Focus - The Balvenie Stories Travel Retail Range

The Balvenie Stories Travel Retail Range


3rd October 2019
The Balvenie has announced three new additions to its Balvenie Stories range - The Balvenie The Creation of a Classic, The Week of Peat 17 Year Old and The Second Red Rose 21 Year Old which will all be exclusively available in travel retail.

The Balvenie Stories Travel Retail Range - The Balvenie The Creation of a Classic, The Week of Peat 17 Year Old and The Second Red Rose 21 Year Old

Following on from the launch of The Balvenie Stories range in May this year the distillery has announced the addition of  three new whiskies to the range which will be available exclusively in Global Travel Retail from June 2020.

The three new Balvenie expressions joining the Stories range are The Balvenie The Creation of a Classic, The Balvenie The Week of Peat 17 Year Old and The Balvenie The Second Red Rose 21 Year Old with each new expression bringing to life its own unique and intriguing tale.

The Balvenie The Creation of a Classic (No Age Statement)
This whisky celebrates the story of The Balvenie Malt Master – the longest serving malt master in the industry – David Stewart MBE, who pioneered the first cask-finished whisky, The Balvenie Classic. The Creation of a Classic is matured in American oak casks and finished in sweet Oloroso Sherry casks, offering an innovative reinterpretation of this iconic whisky.

The Balvenie The Creation of a Classic is a No Age Statement single malt, bottled at 43% ABV in a 70cl bottle, it will have a RRP of £57.

The Balvenie The Week of Peat 17 Year Old
An evolution of The Balvenie Peat Week Aged 14 Years, which launched globally in 2017. This expression tells the tale of how Malt Master David Stewart MBE and former Distillery Manager Ian Millar used a week’s gap in the distillery’s production schedule to experiment with the addition of peat to the barley drying process. Aged for three years longer than its predecessor, the result I am told is is a classic Balvenie expression balancing sweet peat smoke with notes of citrus and honey.

The Balvenie The Week of Peat 17 Year Old is bottled at 49.4% ABV in a 70cl bottle, and will have a RRP of £115.

The Balvenie The Second Red Rose 21 Year Old
Inspired by the story of Mary Douglas who lived in the nearby Balvenie Castle and paid rent to King James II in the form of a single, red rose each year. This whisky has a rosy hue as enchanting and special as the red rose in this captivating tale.

The Second Red Rose follows the first Balvenie Red Rose 16 Year Old Port finished whisky which today changes hands for a four figure sum at auction and can be found in specialist whisky shops such as Master of Malt priced at £2,500.

The Balvenie The Second Red Rose 21 Year Old bottling strength is yet to be confirmed but I can tell you that it will be bottled in a 70cl bottle and have a RRP of £235.

Commenting on the release of The Balvenie Stories in Global Travel Retail, The Balvenie Malt Master David Stewart MBE said: "The Balvenie Distillery is built on stories. It’s what sets us apart and makes our whisky what it is. Each expression in the Stories range has a distinct narrative as to how it came to be, and each whisky tells its unique tale in liquid form through first-hand recollections of the many characters involved."

The notion of storytelling informs the design of The Balvenie Stories Global Travel Retail packaging too, with each tale represented visually on the whisky’s tube and label in bespoke illustrations from British artist and printmaker Andy Lovell. Andy’s work draws its inspiration directly from the distillery, where he spent time listening to the stories first-hand, before using his bold, hand-made gestural technique to build up images that capture the essence of each tale.

Lookout for the three new whiskies in The Balvenie Stories collection in Global Travel Retail from June 2020, meanwhile you will find the three Balvenie Stories whiskies launched in May this year along with the current Balvenie core range as well as a few older and rarer expressions available to purchase from specialist online whisky retailers such as The Whisky Exchange, The Whisky Shop and Master of Malt
 

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